AARON HOLBROOK
process music creativity

A Song a Week

January 24, 2026

Why I committed to releasing a new song every week, and what it's teaching me about creativity, constraints, and letting go.

Since early November 2025, I’ve been releasing a new song every week.

Why?

Because I wanted to push myself. I wanted to see if I could commit to something that I believed to be doable but require me to show up every week.

I wanted to be able to look back at my progress and see if and how I had improved over the course of a year.

What It Forces

It forces me to ship. The deadline is real. Get at least one song out every week.

It forces me to let go. I can’t over focus on a single song. Even if I think I could improve it or keep tweaking it, I have to just say good enough and move on.

It forces identity. Every song needs a name, artwork, a reason to exist. I can’t call it “Project 31” and file it away. I have to ask: What is this? What does it feel like? What thoughts does it bring to mind? Then I have to visualize that and bring it to life.

It forces feeling. Each week I sit with the song and try to understand it. Not what I intended it to be, but what it actually is. How it makes me feel when I listen. The images it conjures. Then I try to capture that in the artwork, the title, the identity.

It forces learning. Having to create a new song from scratch forces me to try new things. To try to avoid repeating the same things over and over. Sometimes I wish I had more time to experiment on a song, but at this point I want to finish the year long goal I set for myself more.

The Real Lesson

The constraint isn’t limiting — it’s liberating. When you can’t spend forever on something, you make decisions faster. You trust your instincts. You learn what actually matters and what’s just procrastination dressed up as perfectionism.

Fifty two weeks in a year. Fifty two songs. By November 14th, 2026, I am hoping I will have released at LEAST 52 songs. Each one different. Each one finished. Each one out in the world doing whatever songs do when you let them go.

That’s the point. Not perfection. Progress.

So tune in, follow along, enjoy the ride. I can’t wait to look back at where I started and see how far I’ve come.

Be Prolific [UPDATE]

In May, 2026 (7 months after I had started this journey), I found an article by Herbert Lui, entitled ‘Let Me Convince You To Be Prolific’. I feel like this article fully articulated out a lot of my thoughts even better than I could.

Essentially: keep creating. Good, bad, otherwise. Just create and create. The good pieces will shine, the rest will fade. What matters is to keep going.

Thank you Herbert.

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